Update: Days after this article was published, it was announced that the 'Moonwatch' would be restocked after selling out at selected stores on launch day. Watch fans feared that they'd missed out on their chance to pick up the model, but now, in a statement, Swatch has insisted that it will try "to fulfill demand" and says "that anyone who is moonstruck by this OMEGA x Swatch collaboration will soon be able to lay their hands on one of these watches." As of July 2022, they are available in 110 Swatch stores globally, and they're trying to restock regularly – a tough task, given the Moonwatch's popularity (you can currently only buy two at a time).

While there are currently no guarantees that they will be available to buy online, Swatch announced in July that the watch line will be taken on a 12-step tour around Europe. Starting from Swatch's headquarters in Biel, Switzerland, on the 12 July, models will be transported via 11 Fiat 500 cars, one for each MoonSwatch colour way, to Ibiza, Porto Cervo, Marbella, St. Tropez and Mykonos, as well as London, Greece, Germany, Portugal, Locarno, and France (and yes, you can buy them). We'll be updating you on specific locations on this article, so make sure to bookmark it.


It’s not April 1st just yet. And it’s not something dummied up by a wishful blogger. It might be the coolest collaboration in the world of watches since Antoni Patek met Adrien Philippe in the 1850s and decided to set up shop together.

Omega and Swatch have collaborated on a version of the former’s Speedmaster, aka the ‘Moonwatch’, and one of the most collectable, discussed and lusted-after watch models there is.

While Speedys retail at a £6,000 entry-point and vintage models reach the millions, the new Omega x Swatch Biometric MoonSwatch costs a more down-to-Earth £207.

There are eleven version of the new MoonSwatch – eleven colourways – each corresponding to a planetary object. There’s Mission to Mercury, Mission to the Moon, Mission to Mars, Mission to Saturn and so on.

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Omega
Mission Earth
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Omega
Mission Saturn

You clearly aren’t getting a Master Chronometer Certified chronograph here. Instead Omega and Swatch have produced something that already threatens to, as the kids say, break the internet.

As the brand(s) themselves say it “follows the popular trend of collaborations between luxury and street brands to create innovative new products that blend the best of both worlds”.

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Omega

Part of Swatch’s Bioceramic line, the watches are a mix of two-thirds ceramic and one-third a material derived from castor oil.

Otherwise the key “Moonwatch” design points are all there – the asymmetrical case, the tachymeter scale and the iconic layout.

All the watches come with a spacesuit-ready Velcro strap.

Available from selected Swatch stores from 26 March, £207; omega.com