Zenith debuts a new chronograph in its burgeoning partnership with Cohiba, the El Primero “Legend of Cohiba”
Zenith has launched the El Primero “Legend of Cohiba” as part of the cigar company’s 50th anniversary celebrations. It’s the fourth model to come out of the partnership between the two brands, which began last May.
The new chronograph is much like Zenith’s El Primero 36,000 VPH Classic Cars. In a 42mm rose gold case, the dial is laid out with the 30-minute counter at 3 o’clock and the small seconds at 9 o’clock overlapping the 6 o’clock 12-hour counter.
The first watch in the collaboration was also an El Primero: the Chronomaster 1969 Cohiba Edition with an aperture showing the “beating heart”, the El Primero 4061 calibre.
Since then Zenith has also made an Academy: Christophe Colomb Tribute to Cohiba, with a brown enamelled dial textured to resemble a leaf of tobacco.
And now, the new “Legend of Cohiba”. The branding is hardly subtle but it’s certainly a lot of fun, with a chocolate – or tobacco – sunray dial striped with the colours of Cohiba’s recognisable cigar band, a strip of orange-yellow alongside black and white checks. Cohiba’s logo, the profile of an indigenous chief, appears twice, including neatly inside the small seconds counter. It’s arguably the most engaging watch to emerge from this particular partnership – the warmth of that rose gold alongside the brown sunburst dial and that rich yellow really works. It’s true that, at first, cigar branding didn’t seem like a natural fit for Zenith but the more we see of the relatinoship, the more it seems to make sense.
The calibre inside is the automatic El Primero 400 B with a 50-hour power reserve. It’s visible through the caseback, which has been stamped with the Cohiba logo. The side of the case at 9 o’clock has been engraved with “1966”, the year that Cohiba was founded.
The El Primero “Legend of Cohiba” is priced at £14,800.