The British online brand has given itself an image reboot, with a new logo and a new pair of handsome, all-purpose automatic watches in its Trident range
Christopher Ward has announced new watches in its Trident range that are the first fruits of an over-arching rebrand across the company and its watches. Most significantly for followers of the brand, that involves dumping the “Chr.Ward” logo introduced some years ago, and replacing it with a full “Christopher Ward” logo, in a modern, minimalist font, that will sit on the left-hand side of the dial of its new watches.
When the company launched the “Chr.Ward” logo, it was intended to evoke the spirit of old British craftsmanship, but the focus now appears to be rather more contemporary. There’s a very smart new website – Christopher Ward is a brand, of course, that sells exclusively through its own online shop – which, like the logo, sets a rather younger, more hip and design-led tone for the brand.
But at QP we’re about watches, not brands, and this is where things do get rather interesting. The two new models launching add a new style to the brand’s most successful range, its Trident collection of diving watches. Except the Christopher Ward Trident C65 Vintage and Trident C65 Classic Mk II aren’t diving watches. There are no rotating bezels or depth ratings to be found here.
Instead, Christopher Ward has created a new, all-purpose watch that takes characteristics from last year’s redesign of the Trident – the paired down markers, the scooping curves of the Trident case – and re-formats them in a pretty handsome, Explorer-ish way, with baton hands and a very clean dial.
The first of the two models, the Christopher Ward C65 Classic Mk II, is priced from £499-£560. It’s a beefy 43mm in diameter, and with a white or black dial, on a leather strap or on a bracelet.
The Christopher Ward C65 Vintage, priced £549-£600, evokes a more retro stance with a smaller, 38mm case, a patinated lume colour similar to last year’s Trident C60 Vintage, and adds an aged leather strap and domed “glass box” crystal. Despite the removal of diver design cues, the watches are nevertheless waterproof t0 300m.
Both the new watches are powered either by ETA’s 2824-2 automatic movement, or its Sellita clone, the SW200-1. That means 38-hour minimum power reserve, central hacking hands and anti-shock construction.
For more information, and to see more of Christopher Ward’s new look and style, visit its webste here.